Privacy

Privacy Policy

Introduction

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender specific.

Status: June 4, 2021

Overview of contents

Responsible

Holger Kierey
Flamingoweg 13
D-73434 Aalen

Email address: h.kierey@shareliterature.de .

Imprint: https://www.hkierey.de/de/about/ .

Overview of processing operations

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of processed data Data

  • Inventory data (e.g. names, addresses).
  • Content data (e.g. entries in online forms).
  • Contact details (e.g. e-mail, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Contract data (e.g. subject matter of the contract, Duration, customer category).

Categories of data subjects

  • Communication partners.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Content Delivery Network (CDN).
  • Direct marketing (e.g. by email or post).
  • Feedback (e.g. collecting feedback via the online form).
  • Marketing.
  • Contact inquiries and communication.
  • Profiles with user-related information (creation of user profiles).
  • Security measures.
  • Provision of contractual services and customer service.
  • Management and answering of inquiries.

Relevant legal bases

In the following you will receive an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) – The data subject has their consent to the processing of their personal data for a specific purpose or given several specific purposes.
  • Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) – The processing is necessary for the fulfillment of a contract, the The data subject is a party to the contract, or is necessary for the implementation of pre-contractual measures that take place at the request of the data subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. b. GDPR) – The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless die The interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh.

National data protection regulations in Germany : In addition to the data protection regulations of the General Data Protection Regulation national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data during data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. It also regulates data processing for the purposes of employment (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can apply.

Security measures

We take in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Shortening the IP address : If IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not required, the IP address will be shortened ( also known as “IP masking”). The last two digits or the last part of the IP address after a point are removed or replaced by placeholders. With the shortening of the IP address, the identification of a person based on their IP address is to be prevented or made much more difficult.

SSL encryption (https) : We use SSL encryption to protect your data transmitted via our online offer. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them become. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing within the scope of the use of services of third parties or the disclosure or transfer of data to other persons, offices or companies takes place, this only takes place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 bis 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from websites or domains that are visited and are stored on the user’s computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following cookie types and functions:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain even after the browser is closed saved. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used for range measurement or for marketing purposes, can also be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third-party cookies (also: third-party cookies) : Third-party cookies are mainly used by advertisers (so-called third parties) to store user information process.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to save or remove logins or other user inputs Reasons of security).
  • Statistics, marketing and personalization cookies : Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or are Behavior (e.g. looking at certain content, no functions etc.) can be saved on individual websites in a user profile. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also known as “tracking”, i.e. following up the potential interests of users. Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: On which The legal basis we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage duration: If we do not provide you with any explicit information on the storage duration of permanent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing takes place on the basis of consent or legal permission, you have the option at any time to revoke your consent or the To object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on GBasis of a consent : We use a procedure for cookie consent management, in the context of which the consent of the user to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure can be obtained and managed and revoked by the users. The declaration of consent is saved so that you do not have to repeat the query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and / or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g. which categories of cookies and / or service providers) as well as the browser, system and device used.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses) .
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 Para . 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the context of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and hosting : The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of recognizing SPAM. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files : We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the server and its stability .

Content-Delivery-Network : We use a “Content-Delivery-Network” (CDN). A CDN is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.

  • Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interestcontent, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, Content Delivery Network (CDN).
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Services and service providers used:

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

Comments and posts : If users leave comments or other posts, their IP addresses can be saved on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right to save users’ IP addresses for the duration of surveys and to use cookies in order to avoid multiple votes.

The personal information communicated in the context of the comments and contributions, any contact and website information as well as the content will be stored permanently by us until the user objects.

Comment subscriptions : The follow-up comments can be subscribed to by users with their consent. The users receive a confirmation email to check whether they are the owner of the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purpose of proving the consent of the user, we save the time of registration and the IP address of the user and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We can save the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time.

Retrieval of WordPress emojis and milies : Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used for the purpose of efficiently integrating content elements. used, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the user’s browser.

Akismet anti-spam check : We use the “Akismet” service on the basis of our legitimate interests. With the help of Akismet, comments by real people are distinguished from spam comments Servers in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the e-mail address, the IP -Address, the comment content, the referrer, information about the browser used and the computer system and the time of the entry.

Users canlike to use pseudonyms or refrain from entering the name or email address. You can completely prevent the transmission of the data by not using our comment system. That would be a shame, but unfortunately we don’t see any alternatives that work as effectively.

Profile pictures of Gravatar : We use the Gravatar service within our online offer and in particular in the blog.

Gravatar is a service to which users can register and store profile pictures and their e-mail addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is transmitted in encrypted form to Gravatar for the purpose of checking whether a profile has been saved for them. This is the sole purpose of transmitting the email address. It will not be used for other purposes, but will be deleted afterwards.

Gravatar is used on the basis of our legitimate interests, since with the help of Gravatar we offer authors of posts and comments the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service.

If users do not want a user picture linked to their email address on Gravatar to appear in the comments, they should use an email address for commenting that is not stored with Gravatar. We also point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of the contract, term, customer category).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service, feedback (e.g. collecting feedback via online form), Security measures, administration and answering of inquiries, contact inquiries and communication, provision of our online offer and user-friendliness.
  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests ( Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a. GDPR).

Services and service providers used :

Contacting

When contacting us (e.g. using the contact form, email, phone or social media ) the details of the inquiring persons are processed, insofar as this is necessary to answer the contact inquiries and any requested measures.

Answering the contact inquiries within the scope of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).
  • Affected persons: Communication partner.
  • Purposes of processing: Contact inquiries and communication.
  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Online marketing

We process personal data for online marketing purposes, including in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored in the context of the online marketing process, but pseudonyms. That means, we as well as the providers of the online marketing process do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content, as well as supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. through consent during registration.

As a matter of principle, we only have access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • ProcessTe data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: </ strong> Users (e.g. website visitors, users of online services).
  • Purposes of processing: Marketing, profiles with user-related information (creation of user profiles).
  • < strong> Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition (opt-out): We refer to the data protection information of the respective Provider and the options for objection given to the provider (so-called “opt-out”). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas:a) Europe: https://www.youronlinechoices.eu .
    b) Canada: https://www.youradchoices.ca/choices .
    c) USA: https://www.aboutads.info/choices .
    d) Cross-regional: https://optout.aboutads.info .

Services and service providers used:

Plugins and embedded functions as well as content

We integrate function and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be graphics, videos or city maps (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses) .
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purpose of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.
  • Legal bases: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Services and service providers used:

  • Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/ ; Privacy policy: https://policies.google.com/privacy .

< h2 id = “m12”> Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this Data is omitted or they are not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Our data protection information may also contain further information on the storage and deletion of data, which have priority for the respective processing.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of the data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

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Right of objection: You have the right, for reasons that arise from your particular situation, at any time to object to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR, To lodge an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct mail.

  • Right of withdrawal for consent: You have the right to withdraw your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, in accordance with the legal requirements To request restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you give using accordance with the legal requirements in a structured, common and machine-readable format or to request its transmission to another person responsible.
  • Complaint to the supervisory authority: Without prejudice to one other administrative or judicial remedies, the right to complain to a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of your personal data violates the requirements of the GDPR .

Definition of terms

This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. In contrast, the following explanations are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service that uses the content of an online offer, in particular large media files such as Graphics or program scripts can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
  • IP masking: “IP masking” is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Personal data: “Personal data “Is all information that relates to an identified or identifiable natural person (hereinafter” data subject “); a natural person is regarded as identifiable who is directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number , location data, an online identifier (e.g. cookie) or one or more special features that express the physical, physiological, genetic, psychological, economic, cult original or social identity of this natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short includes any type of automated processing of personal data that consists of this Personal data are used to analyze certain personal aspects that relate to a natural person (depending on the type of profile creation, different information regarding demographics, behavior and interests, such as the interaction with websites and their content, etc.) can be analyzed , to evaluate or to predict them (e.g. the interests in certain content or products, the click behavior on a website or the whereabouts). Cookies and web beacons are often used for profiling purposes.
  • Responsible: The “responsible” means the natural or legal person, authority, agency or other body that alone or jointly with others about the purposes and means of processing personal data decides, designates.
  • Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term is broad and includes practical any handling of data, be it the collection, evaluation, storage, transmission or deletion.

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